Build Creative Unique Landing Pages
DO YOUR LANDING PAGES OPERATE AT PEAK EFFICIENCY?
Designing the perfect landing page, one that converts visitors and gets them to respond to your call to action, is as just as much a science as it is an art. Your landing page design should be centered on one single action that you want your prospects to take.
Contrasting Elements and Colors
The more you can make your call to action stand out from the rest of the landing page the easier it is for readers to spot it. If your page is mostly black and white a bold colored button will stand out. And just the opposite is true. A black button will stand out against a sea of color. What color you choose for your landing page design is important as well. Colors can be used to create an emotional response to your readers. Orange is a good color because it generates positive feelings.
Some other good choices are as follows:
There are many scientific studies on the effects colors have on people. Finding one of these studies or someone who is familiar with them should be pretty easy. A simple Internet search should yield a lot of results.
Using Directional Cues
In simple term directional cues are visual indicators that direct the reader’s eyes to a specific area of your landing page. An arrow is the most obvious example. It can point directly to your call to action. Your reader will follow the arrow’s direction and focus on your call to action.
Triangles are another good shape to use in your landing page design because they have a natural ability to point due to their shape.
Create visual pathways on your landing page to direst visitors to your call to action. Think about driving down a road and in the distance you see a mountain. That is your destination and the road will lead you right to it. Every element on your landing page should be a road that leads directly to your call to action.
Using White Space
The use of white space (or blank space) is so often overlooked when it comes to landing page design. Marketers have a tendency to want to cram as much information as possible on their landing page to make the best argument for their product.
Unfortunately, what usually ends up happening is the reader is so overloaded with information and visuals that he is confused. The eye begins to fatigue and the reader loses interest. Give all the elements on your landing page some room by surrounding them with blank space. The less cluttered your page is the more your call to action will stand out. Blank space has a calming effect on the eye and will allow your reader to focus on your call to action better.
Use Urgency And Scarcity To Your Advantage
Urgency and scarcity are staples in marketing. Headlines scream, “For a limited time only!” or “Only three left in inventory!” These tactics have been used forever because they work. Create a sense of urgency in your visitor so they take the action that you want them to take. Let them know that if they order right now they could have the product delivered by the weekend. This type of urgency is used right around Christmas time. Marketers will say, “If you order today we can guarantee deliver before Christmas.” The reader knows if he delays he runs the risk of not getting his item delivered in time.
Airlines and travel sites use scarcity to full advantage. When searching for a flight a reader may see something like, “Only 4 seats left at this price.” If it is a good price and there are only a few seats left a reader will pay for it right then and there. She does not want to miss out. Using these and other strategies in your landing page design will greatly increase your conversion rate. Keep your landing page focused on one particular call to action and your will set yourself up for much success.